Improve the quality of your learning programs through clear, engaging writing.
Master the art of writing clear, engaging, and credible content for your instructional design, e-learning, and training projects.
Like most instructional designers and developers, you probably spend about 80 percent of your working hours writing; so it’s important that your writing is persuasive to gain buy-in from stakeholders, crystal clear to ensure understanding, and engaging to aid learning transfer. This writing style is an art,and having these skills can give you a competitive advantage as your career grows.
Discover how to use rhetorical writing techniques to articulate desired training outcomes when you earn this instructional design writing certificate. Learn through hands-on practice how to write to clarify, simplify, illuminate, and explain. Find out how to use tone, point of view, and personality to keep your audience actively engaged.
WHY SHOULD I ATTEND?
- Develop effective writing techniques so you produce content faster and improve your learning programs.
- Learn to tailor your writing to the appropriate modality, format, and audience.
- Master editing to clarify your message and reduce cognitive load.
What You Will Learn
- Apply persuasive writing techniques when creating needs assessment reports and design documents that effectively articulate your training solution.
- Prepare well-written workbooks, manuals, job aids, slide decks, and e-learning courses that reduce cognitive load, positively influence learning transference, and serve as on-the-job resources.
- Edit your writing to be clearer and more concise.
- Effectively organize your reports, materials, and curriculums.
- Write precise instructions for individual and group activities so they engage your participants.
- Create training materials with easy-to-understand visuals that effectively support the written message and lead to greater learning retention.
Who Should Attend
This program is ideal for professionals who are responsible for developing learning programs and want to improve their writing and content organization skills.
ATD Education programs are designed primarily for learning professionals—trainers, instructional designers, and organizational development practitioners—but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.
Roles: Instructional Designer, Trainer
Support ATD-LA with your registration.
Use ChIP code “CH8028” when you register for this course.