Join        Advertise        Sign up for Email

 

 

 

  • Home
  • Partner with Us
  • Home
  • Partner with Us
  • Home
  • Partner with Us

Promote Your Brand with ATD-LA 

Reach the Right Target Audience

The Association of Talent Development, Los Angeles Chapter (ATD-LA), is one of the largest nonprofit chapters of ATD across the nation. Formerly known as the American Society for Training and Development.

We proudly provide high quality development and networking to a committed membership of executive coaches, educators, instructors, training leaders and organizational development professionals. ATD-LA members work in a variety of industries within the greater Los Angeles area, including Fortune 500 companies. 

We are currently looking for sponsors to support a wide range of opportunities. ATD-LA is a 501 (c)(3) professional association and financial support may be tax-deductible as a business expense. Please consult your tax-advisor.

Our Membership Demographics

A study indicated that over 71% of our members are female. Nearly 50% have been in training and development for longer than 10 years. Additionally, around 15% of our members are decision makers or leaders within the industry.

Membership Professional Interests

The highest overall interest areas for professional development activities included (in order): Consulting skills, training & delivery best practices, organizational development, leadership development and human performance improvement.

Benefits of Advertising or Sponsoring 

Advertising and sponsorship of events can be an effective marketing tool for your company because we can reach a wide range of audiences in the talent development industry.

  • ATD-LA is a non-profit organization, so some or all of your sponsorship dollars may be deductible
  • Expose your company’s brand to a broad range of industry thought leaders, influencers and experts through our events and programs
  • Maximize your company products and services as it reaches the targeted market of practitioners that will eventually have a need for it
  • Members will be exposed to your services, which could be potential new customers for you
  • Our membership database reaches thousands of talent development and human resources professionals
  • You will be able to meet and network among like-mined professionals within the industry
  • Your products might be placed in the hands of decision makers from around the local areas

Contact Us 

Sponsorship or Advertise Interest Form

ATD-LA Office Admin (562) 908-3020

Email: sponsorships@atdla.org

ADVERTISING MUST BE PAID IN FULL BEFORE AD CONTENT CAN BE RUN
By Credit Card: We accept all major credit cards.
By Check: Please make checks payable to: ATD-Los Angeles
Mail to: 9852 W. Katella Ave. #187, Anaheim, CA 92804

Advertise

Home Page Banners (www.atdla.org)

We track our web site traffic with Google Analytics. Please call for the most current information. Position: Right side under the join now button. Approximately 1,600 impressions/page views per month. 

  • Single line with 175 pixels wide x 135 pixels long:  30 days: $250

  • Single line with 175 pixels wide x 135 pixels long:  60 days: $500

Weekly Email Banners

Because ATD-LA is a leader in the industry, our website is a referral point for anyone looking for YOU. Promote your consulting business with a web banner or Chapter Weekly Email. Our “Chapter Weekly” eblast goes to a list of T&D and HR-related professionals, students and industry contacts. 

The eblast is distributed midweek. Files are due on the Monday before the Wednesday distribution date.
Distribution: Approximately 4,000 OPTED-IN recipients with a 15% open rate.

We have 2 format options:

Banner ad - image with hyperlink at top:

  • 650 pixels wide x 80 pixels long: One Issue: $100

  • 650 pixels wide x 80 pixels long: Three Issues: $275

In-body content block with picture and text - appears as the last entry of content blocks:

  • Image 190 pixels wide x 80 pixels long, with 3 lines of text: One Issue: $100
  • Image 190 pixels wide x 80 pixels long, with 3 lines of text: Three Issues: $275

Click here to view sample email.

Advertise using direct email

ATD-LA can send a dedicated direct email to our email subscriber list using your pre-formatted content on your behalf.  ATD-LA will only send one direct advertising email per month. All direct emails will be pre-screened and must have content relevant to our membership and the Training & Development (T&D) community. ATD-LA reserves the right to refuse sending any email that is contrary to the mission and values of ATD, ATD-LA or the T&D community. Requests for direct email advertising are processed and approved according to these standards, and on a first-come/first-serve basis.

Direct mail content must be provided in html format, ready to paste into Constant Contact. ATD-LA  cannot provide formatting or coding support.


Members


NonMembers


# of emails

Price per email

Total price

Price per email

Total price

1

$250.00

$250.00

$250.00

$250.00

2

$225.00

$450.00

$230.00

$460.00

3

$200.00

$600.00

$210.00

$630.00

4

4 or more $180 ea.


4 or more = $190 ea.


Event Sponsorship

The chapter conducts several social and learning events which bring together our membership. This is an opportunity to spotlight your company too. Here is an example of our events, sponsor any or all:

  • Annual holiday party, traditionally held December be a Gold or Diamond Sponsor

  • Annual awards and recognition, sponsor a portion or all of the meals and beverages be a Gold or Diamond Sponsor

  • Monthly mixers and chapter meetings, sponsor a vendor table and address the group for 15 minutes: $1000

  • Training or learning workshop, host the meeting

  • Virtual training or webinars, host the meeting

Sponsorship Levels

Depending on your type of donation or the value of the items you are providing, below is an example of various sponsorship levels. Monetary commitment negotiable based upon the nature of the event, including the venue, cost of admission and refreshment provisioning. 

Packages Chart 


In Kind

Bronze

Silver

Gold

Platinum


N/A

$250

$500

$1500

$5000

Potential tax deduction for sponsor

Logo displayed at website for 30 days

Logo/Ad in weekly eblast: Number of weeks

1

2

4

6

8

Inclusion in social media postings
       

 

Booth/table at event

       

 

Public address at event    
 

 

Reserved seats at event




Signage/banner display





Your company logo on printed materials





Attendee "opt-in" roster        

 

 


Donate Products or Services

There are plenty of opportunities available.  Here are some examples of the types of items that former vendors have provided:

  • Hosted catering, beverages or treats
  • Percentage of the workshop registration sales
  • Printing of materials and banners
  • Pro bono instructor delivery of a course, workshop or certification
  • Products (i.e., books, video, pens, awards, instructor kits)
  • Swag/Promotional materials
  • Venue and conference room facilities
  • Services (i.e., catering, decor, photography, hosting, valet)
  • Subscriptions (ex. 3 to 12 month access to website)


Host our Event

Our membership services an expansive geographical territory and our members reside across the Los Angeles to Santa Barbara county lines.

To better support face-to-face events, like Board and chapter meetings we are looking for no-cost venues. Venues can be of different sizes and locations.

Become a host! If you are able to host and have a conference space, please contact us. Special host rates at events may be offered on a case-by-case basis.


Special Thanks to Our Sponsored Venues

  • Alliant International University in Alhambra CA
  • Antioch University, 400 Corporate Pointe, Culver City, CA 90230 
  • Didi Hirsch Mental Health Services - 4760 South Sepulveda Blvd., Culver City, CA 90230 
  • Logix Federal Credit Union, 3rd Floor, Stealth Conference Room, 2340 Hollywood Way, Burbank, CA 91505 
  • Panera Bread, 24133 Baywood Lane (off McBean/Newhall Ranch), Santa Clarita CA 
  • Pasadena Library Hill Avenue Branch - 55 South Hill Avenue, Pasadena, CA 91106 
  • The Toyota Auto Museum 19600 Van Ness Avenue (between Del Amo and 190th) Torrance, CA 90501 
  • University of Farmers, Farmers Insurance, 30801 Agoura Rd., Agoura Hills, CA 
  • V Wine Room, 903 Westbourne Dr, West Hollywood CA 90069
  • Western Federal Credit Union 1899 Western Way Torrance, CA 90501 


Membership Offers 

When your business offers ATD-LA members a discount, the impression of your brand can be top of mind. Offering a discount creates a positive impression about your company among people in and outside of the profession. 

At times, your discount might be the deal-maker that can bring new customers to your business. The talent development community is very open to an exclusive discounts offered by your company, for example:

      Affiliate rates

      Exclusive invitation at special events

      No cost to reduced subscription rates

      No to low cost entry fees


Contact Us 

Sponsorship or Advertise Interest Form

ATD-LA Office Admin (562) 908-3020

Email: sponsorships@atdla.org

ADVERTISING MUST BE PAID IN FULL BEFORE AD CONTENT CAN BE RUN
By Credit Card: We accept all major credit cards.
By Check: Please make checks payable to: ATD-Los Angeles
Mail to: 9852 W. Katella Ave. #187, Anaheim, CA 92804

ATD-Los Angeles Chapter
9852 W. Katella Ave. #187
Anaheim, CA 92804
office@atdla.org
562-908-3020
Chapter Code: CH8028

Powered by Wild Apricot Membership Software