Technological change is disrupting established and dominant incumbent firms at an ever increasing pace. Extensive research by Dr. Tellis has identified the culture of successful firms as the major barrier to continued innovation. Dr. Tellis identifies three traits and three practices that constitute a culture of unrelenting innovation. Contemporary examples from many organizations including Google that have capitalized on innovation to become successful and quotes will support the claims.
- Importance of innovation
- Role of culture in driving innovation
- Practices to build a culture of innovation
Gerard J. Tellis (PhD Michigan) is Professor of Marketing, Management and Organization, Neely Chair of American Enterprise, Director of the Institute for Outlier Research, and Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in advertising, social media, innovation, new product growth, and global market entry. He has published 7 books and over 200 papers (http://www.gtellis.net ) that have won over 24,000 citations in Google Scholar. His publications have won over 25 awards, including the Long Term Marketing Science, Frank M. Bass, William F. O'Dell (twice), and Harold D. Maynard (twice) awards. Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam and a Fellow of Sidney Sussex College, Cambridge University, UK. He is President of ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research. Previously he was a Trustee of the Marketing Science Institute, the Treasurer and VP External Affairs of ISMS, and a Sales Development Manager of Ethnor/ Johnson & Johnson. In his spare time he is a fruit gardener and a rock collector.Agenda
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